• Day One – Tuesday, 11th March 2008

• Day Two – Wednesday, 12th March 2008
• Day Two Executive Stream
• Day Two Developer Stream

Day One Tuesday 11th March 2008

08.30 Coffee and Registration

08.40 Speed Networking

A chance to get to know your peers before the start of the conference in a relaxed and informal atmosphere.

08.50 Chair's Introduction

1. Andrew Aitken, Founder and Managing Partner, Olliance Consulting Group

The Importance of Open Source to Mobile Advancement

9.00 The New Cycle of Innovation: How Software Is Driving the Growth of Open Source and the Open Internet

• The open Internet is projected to fuel an explosive growth in converged devices and services in the next 5 years -- reaching over 1 billion mobile broadband Internet subscribers and over 3 billion devices by 2012.
• How are innovation and complexity of software driving the growth of 0pen Source and the Open Internet?
• How should the industry redefine the balance between standardization and fragmentation, differentiation and commoditisation?
• These industry dynamics call for a new "Cycle of Innovation" -- a model for how software can fuel the creation of converged devices and services, business strategies and technology solutions into markets beyond mobile

1. Tomihisa Kamada, Chief Technical Officer and Co-Founder, ACCESS

9.30 Learning How to Effectively Incorporate Open Source into a Successful Mobile Business Model

• How to prepare your organization for open source
• Realizing the risks
• Does the organization have to be reinvented?
• What happens to existing processes?

1. Nicholas Forgues, Manager, Xohm Developer Program, Sprint Nextel

10.00 Enabling Mobile Innovation through Open Platforms

• Selecting platforms best suited to support enhanced consumer experiences
• Fighting the fragmentation battle – aligning industry players/initiatives for the good of the ecosystem
• Working with open source and developer communities as part of a strategic business model
• Creating the tools needed for broad ecosystem innovation

1. Claudia Backus, Director of Ecosystem Market Development, Motorola

10.30 Networking Refreshment Break & Exhibition Visit

Interactive Panel Discussion

11.00The Future of Mobile Open Source: Comparing Forecasts for Growth in the North American Market

• How the use of open source technology will grow between now and 2012
• A comparative forecast. What happened that we didn’t think would happen?
• How open source uptake will be affected by the iPhone
• Comparing North American growth with the EU market

1. Andreas Constantinou, Founder, VisionMobile
2. Andrew Aitken, Founder and Managing Partner, Olliance Consulting Group
3. Mike Grant, Global Head, Broadband & Media Group, Analysys

11.45 Mobile Web 2.0 and the Emergence of Open Mobile Ecosystems

1. Michael McLaughlin, Marketing Director, Azingo

go to www.osimconference.com/usa for up to date details!

12.15 Defining the needs of the mid-range, mass market user and how open source software can meet them

• Identifying who is a mid-range mass market user
• Advice on how to specifically targeting the mid-range user
• What applications would be particularly relevant?
• Ensuring a well targeted product without ignoring the needs of enterprise users and low-end mass-market users

1. Tim Raby , Managing Director, Open Mobile Terminal Platform (OMTP)

12.45 Networking Lunch

Incorporating an Effective Security Strategy into Creating and Using Open Source Applications

Executive Panel Discussion

2.00Comparing Methods of Mobile Security around the World, Coping with Open Source Technology

• Approaches to security issues regarding open source in Europe and Asia-Pacific
• What North America can learn from Europe and Asia-Pacific regarding security issues of open source technology
• What North America can teach Europe and Asia-Pacific regarding security issues of open source technology
• Overcoming the difficulties of conforming to security issues in multiple countries

1. Bob Guimarin, Senior Director, Security Technology Group, Motorola
2. Hadi Nahari, Chief Security Architect, MontaVista Software
3. Miska Hakala, Global Account Manager, Mobile Security, F-Secure

2.45 How to Gain Operator Confidence in Open Source Devices and Software

• Understanding operator concerns
• What can be learnt from closed source device security?
• The real cost of ensuring security: what is required?
• Trusted Platform Models (TPM), why are they more successful when addressing security matters?

1. Bob Guimarin, Senior Director, Security Technology Group, Motorola

Working with Open Source Communities

3.15 Mobile Open Source Communities: Ensuring Mutually Beneficial Corporate and Community Results

• How to approach the community and form partnerships, and why these will be beneficial
• Choosing the right community
• Ensuring a transparent, constant communication channel between the company and the community
• Common issues faced in corporate/community partnerships
• Listening to the community
• How the company can help the community, and why it should

1. Deborah Magid, Director, Software Strategy, IBM

3.45 Networking Refreshment Break & Exhibition Visit

4.15 Analyzing What Motivates Mobile Open Source Communities

• Community dynamics and motivations for community participation
• Approaching existing open source communities and creating new ones
• The continuum from your business to open source communities
• Closing gaps in open source with corporate resources and vice versa, for mutual benefit

1. Bill Weinberg, Industry Consultant and Commentator, Linux Pundit, Director, Linux Phone Standards (LiPS Forum)

Exploring Recent Licensing Developments and What it Means for your Business

4.45 Effectively Building Successful and Law-abiding Commercial Products on Open Source Platforms

• Understanding the licensing division between a commercial product and an open source platform
• Living up to your ethical obligations: what is expected from the community and what is legally required
• Accommodating open source philosophies into corporate policies
• Encouraging software exchanges beyond the company lines
• Ensuring all components of your software are authorized

1. Lawrence Rosen, Founding Partner, Rosenlaw & Einschlag

5.15 The World Beyond GPL: a Comparison of Open Source Licensing: Benefits and Pitfalls

• An overview of the principles behind Apache, BSD, GNU, Mozilla
• Pitfalls of the licenses
• Understanding 'Copyleft'
• Explaining what restrictions may and may not be imposed
• How can licenses be made simpler for the mobile industry?
• Is a standardization of licenses the answer?

1. Sean Hogle, Founder & Partner, Hogle Visani LLC

5.45 End of Day One

5.45 Drinks Reception

A chance to network and discuss the day with your peers in an informal setting

Understanding and Targeting your Market

• Day One – Tuesday, 11th March 2008

• Day Two – Wednesday, 12th March 2008
• Day Two Executive Stream
• Day Two Developer Stream

Day Two Wednesday 12th March 2008

08.00 Coffee and Registration

08.50 Chair's Introduction

1. Caroline Lewko, Founder & CEO, Wireless Industry Partnership (WIP)

Opening Keynotes – Reaching Your Market

9.00 Accelerating Meaningful Open Source in Mobile

The mobile industry continues to rapidly gravitate towards Linux and open source as solutions for widely distributing next generation applications and services across networks and devices. To ensure this trend is fully realized, it is important to look at steps that must be taken to ensure widespread success and market opportunity for the entire mobile open source community. Key considerations include:

• management and integration of industry contributions in an open, transparent manner
• facilitation of technical and business dialogue between developers, operators and device manufacturers
• enablement of innovation within the constructs of current and evolving open source licenses

1. Morgan Gillis, Executive Director, LiMo Foundation

9.30 Understanding What Mass Market Mobile Users Need and How Mobile Open Source Solutions can Help Achieve This

• Can Linux and open source meet the needs of mass-market users?
• What do mass-market users want from open source technology?
• Reducing time-to-market
• Decreasing BOM through software reuse

1. Ari Jaaksi, Director of Open Source Operations, Nokia

10.00 Open Source Technologies: Powering the Mobile Experience – the AOL Perspective

1. Jai Jaisimha, Vice President, Mobile Products and Technology Development, AOL

10.30 Networking Refreshment Break & Exhibition Visit

11.00 Open Up Your Phone with Android

Cell phones keep getting more powerful, but it's not getting any easier to unleash that power. A diverse group of industry partners including Google has formed the Open Handset Alliance to help change that. The Alliance is developing Android, which will be an open-source operating system, software stack, and suite of development tools for mobile devices. This session provides an overview of Android, from the system level up through the application APIs. You'll then learn by example how to develop an application for Android in the Java programming language, using the Android tools. The session will conclude with a demonstration and source-code tour of an online-enabled, mashup-style Android application.

1. Dan Morill Google Developer Programs

11.30 Next Generation Open Source Mobile Applications: The Changing Landscape of Mobile Applications and Business Models

• Understanding emerging open source mobile ecosystems
• The evolution of mobile applications and their ecosystems
• The available development environments for the ACCESS Linux Platform that allow the creation of next generation mobile applications

1. Larry Berkin, Senior Director; Developer Ecosystem & Technology Acquisition, ACCESS

12.00 Applications Showcase – Featuring the Very Best in Brand New Open Source Applications

1. Participants include: Song Z. Huang, Founder & Chief Evangelist, SoonR, Rochak Chauhan, Director & CEO, DMW Technologies, Matthew Allum, CEO OpenedHand ….and many more!

12.45 Networking Lunch

Executive Stream

• Day One – Tuesday, 11th March 2008

• Day Two – Wednesday, 12th March 2008
• Day Two Executive Stream
• Day Two Developer Stream

1.45 WURFL, The Wireless Universal Resource FiLe, Open Initiatives as Foundations of a Thriving Ecosystem

• A history of WURFL, its community and rationale behind it all
• Developers to the rescue of the mobile Industry
• Latest developments in WURFL

1. Luca Passani, Founder and Creator, Wireless Universal Resource File (WURFL)

Panel Discussion

2.15Addressing Fragmentation and Ways not to let it Affect the Bottom Line

• Does the industry need a standardized framework?
• Who would the framework benefit?
• Is Linux far too fragmented already?
• Traditional standardization, de facto standards and Open Source

1. Bill Weinberg, Industry Consultant and Commentator, Linux Pundit, Director, Linux Phone Standards (LiPS Forum)
2. Ralph Mueller, Director of Ecosystem Development, Eclipse Foundation
3. Luca Passani, Founder and Creator, Wireless Universal Resource File (WURFL)
4. Jason Whitmire, General Manager, Mobile Solutions, Wind River Systems
5. Simon Wilkinson, CEO, Purple Labs

3.00 The Hacker in the Garage? OpenMoko, What Actually is it and How will it Change Your Strategy?

• Learning from the challenges faced and overcome in OpenMoko's infancy
• A successful partnership: the integration into FIC Mobile Communications
• Leaving research and development and beginning production: lessons learnt
• Issues faced during hardware production and trade, customs and legal problems

1. Sean Moss-Pultz, Founder, OpenMoko

3.30 Networking Refreshment Break & Exhibition Visit

4.00 WiMAX and Open Source –Working Well Together Today and Tomorrow

• WiMAX, an open garden for mobile broadband
• Device diversity, access and certification
• Update on Sprint XOHM service plans and WiMAX network launch in the USA
• Open source projects and technologies on WiMAX devices

1. Brian Coughlin, Manager, 4G Product Development, Sprint Nextel

4.30 Eclipse Innovation Networks: From Open Source Consumption to Participation

• Harnessing Open Source foundations, licensing, governance models and an open architecture for collaboration and innovation
• Using the Eclipse Open Source Project as an example
• An overview into the development and IP processes the Eclipse Foundation has put into place

1. Ralph Mueller, Director of Ecosystem Development, Eclipse Foundation

Executive Panel Discussion

5.00Raising Venture Funding for Open Source: The Investor Perspective

• The challenges in evaluating and investing in open source companies
• What are the fundamentals that venture companies need to see in open source companies to consider investments
• Beyond the fundamentals: what are the 'selling points' for a start-up company that are more likely to generate venture company interest?

1. Ira Kalina, Partner, Drinker Biddle & Reath
2. Patrick Walsh, Manager, Open Source Incubator Program, Intel Capital
3. Jai Das, Partner, SAP Ventures

Developer Stream

• Day One – Tuesday, 11th March 2008

• Day Two – Wednesday, 12th March 2008
• Day Two Executive Stream
• Day Two Developer Stream

1.45 Analysing Whether GPLv3 Has Improved Free Software Licensing

• Issues encountered in commercial usage of GPLv2
• The creation of GPLv3 and its place in licensing
• Initial feedback regarding GPLv3 and resolving remaining concerns
• GPLv3 in tomorrow's marketplace

1. Shane Martin Coughlan, FTF Coordinator, Free Software Foundation Europe

Panel Discussion

2.15The Importance of Open Source Software in Mobile 2.0

• What is Mobile 2.0?
• The transition from Mobile 1.0 to Mobile 2.0
• What Mobile 2.0 means for users and all parts of the ecosystem

1. Fabrizio Capobianco, CEO, Funambol
2. Jerry Labie, CEO, OpenXchange
3. Tony Wasserman, Executive Director, Center for Open Source Investigation, Carnegie Mellon West
4. Thomas Jakob, Vice President, Innovation, Swisscom

3.00 The Implication of Microsoft’s Open Source like Strategy for Software Developers

• Microsoft's perspective on open source technology
• How software developers currently work using Microsoft's platform technologies and how this influences the industry
• The importance that CodePlex, Microsoft’s own open source community, has on Microsoft's products
• Successfully merging open and closed source to ensure a profitable, user-friendly product

1. Roberto Galoppini, Commercial Open Source Expert and Consultant for Microsoft

3.30 Networking Refreshment Break & Exhibition Visit

4.00 Open Source Java and its Impact upon the Mobile Industry

• What does the success of the mobile industry look like, and what role does Java play?
• Is Java the right technology to address the tension between the need for standardization and consistency and the need for differentiation?
• Analyzing future trends the mobile industry, the role open source Java plays, and a discussion of Sun’s strategy and roadmap

1. Terrence Barr, Technical Evangelist, Java Mobile & Embedded Community, Sun Microsystems

4.30 The Power of the eRCP Platform

• eRCP Mission
• The "Rich" in Rich Client Platform
• Exploiting community skills and what industry is doing with eRCP
• Experience the power of collaboration

1. Mark Rogalski, Senior Software Engineer, IBM Lotus – Mobile Platforms, IBM

Panel Discussion

5.00Taking Web 2.0 Technology to the Mobile Device

• Using open source to achieve advanced mobile internet capabilities
• Differing approaches for browsing and downloading applications
• How new players are changing the mobile landscape – threats and opportunities
• How client hardware and middleware must evolve to make web 2.0 truly mobile and accessible

1. John Boden, Senior Vice President, Product Management, Openwave Systems
2. Chris Porthouse, Senior Product Manager, ARM
3. Terrence Barr, Technical Evangelist, Java Mobile & Embedded Community, Sun Microsystems
4. Song Huang, SoonR
5. Daniel Zucker, Chief Technical Officer, Wake3
6. Ram Kumar, Associate Vice President, Infosys Technologies

5.45
- 6.30 The Forge

45 Minutes of Structured 'Five Minute Meeting' Speed Networking